Privacy Policy

What this policy covers

BrandLex Inc. ("BrandLex") respects and values your privacy. That's why BrandLex has established this Privacy Policy (referred to as the "Privacy Policy" herein) - so that BrandLex can disclose what information BrandLex collects about you and how BrandLex use, store and disclose such information. BrandLex want to help you make an informed decision about whether or not to share your information with BrandLex.

BrandLex reserves the right to revise, modify, add or remove provisions to this Privacy Policy at any time. In the event that BrandLex do so, BrandLex will notify you in accordance with the notice provisions of BrandLex' Terms of Service. Take note of the 'Last Updated' date listed at the foot of this Privacy Policy. If BrandLex make changes to this Privacy Policy, BrandLex will update that date to notify you of the date of such changes. By continuing to use ("the Website") after receiving notice of the updated Privacy Policy, you acknowledge that you have read and understand the revised Privacy Policy.

Capitalised terms in this Privacy Policy have the meaning given to such terms in BrandLex' Terms of Service.

How does BrandLex collect information from you?

BrandLex collects information from you when you send it to BrandLex directly by filling out forms on BrandLex' Website (including any application you may make for Services or the Software), corresponding with BrandLex by e-mail, writing to BrandLex by post, or speaking to BrandLex by telephone. BrandLex also collect information from you when you browse the Website and use the Software, as set out in detail below. Some of the methods BrandLex use to collect data are automated and will take effect automatically as you navigate the Website and/or use the Software.

What information does BrandLex collect?

Personal Information.

Personal information means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person ("Personal Information").

BrandLex may collect the following Personal Information from you: name, address, telephone number, postal address, e-mail address, IP address, information about the type of browser you use, your operating system, the screen resolution of your browser, your ISP, which pages you view on the Website and the time and duration of your visits to the Website, credit card number (in the case of direct customers) and, if applicable, company name, postal address, telephone number, e-mail address, credit card number or tax ID number as well as similar information concerning technical contacts, marketing contacts, and executive contacts within your company or organisation.

User Communications.

If you communicate with BrandLex, BrandLex may collect information relating to that communication whether it takes the form of e-mail, letter, forum posting, testimonials or any other form of communication between you and BrandLex or submitted by you to the Website (collectively, "User Communications").

Server Information.

If you use one of BrandLex' software products such as BrandLex' proprietary Web Hosting, Billing and Automation Solution, BrandLex may collect certain information concerning such software and concerning the server upon which the software operates. This information includes without limitation: (a) the licensed or unlicensed status of the software; (b) the source from which the license for the software was obtained (i.e., BrandLex or a BrandLex affiliate); or (c) information about the server upon which the software is installed including (i) the public IP address, (ii) the operating system and (iii) the use of any virtualization technologies on such server ((a) through (c) collectively, "Server Information")). Additionally, "Server Information" may also include information collected by BrandLex from time to time concerning which features of the software are most often used in order to improve and make adjustments to the software; and information collected from you by BrandLex in the event that you request technical support services including without limitation, IP addresses, usernames and passwords necessary to login to SSH, the root directory of the server upon which you installed the BrandLex software and any affected accounts including email accounts, MySQL accounts and other accounts.

Non-Personal Information.

BrandLex also collect data in a form that does not, on its own, permit direct association with any specific individual. BrandLex may collect, use, transfer, and disclose non-personal information for any purpose.

What information does BrandLex collect if you're under the age of 13?

BrandLex does not knowingly collect Personal Information about children under the age of 13. If BrandLex becomes aware that it has inadvertently collected Personal Information about children under the age of 13, it will take steps to delete the information as soon as possible, except where BrandLex is required by applicable law to keep it.

Where BrandLex knows a child is above the age of 13, but considered a minor under applicable law, BrandLex will obtain parental/guardian consent prior to using that child's Personal Information.

How does BrandLex use and store the information it collects?

As a general matter, BrandLex may use the Personal Information you disclose to BrandLex to improve and provide the Website, the Services and BrandLex' other products and services, and for the specific purpose that you gave BrandLex your Personal Information. More specific details on how BrandLex use your information follows below.

BrandLex may use Personal Information to create and authenticate your account, to process transactions you request such as software license purchases in order to perform any contract you have entered into with BrandLex, to provide you with customer and technical support and to communicate with you about your account and BrandLex' products and services.

The Personal Information you provide to BrandLex allows BrandLex to provide you with the newsletters and mailing lists that you have signed up for with BrandLex. If you do not want to be on BrandLex' mailing list, you can opt out at any time by changing your settings in your 'My Details' page within the client area.

BrandLex may also use Personal Information to offer, market or advertise to you BrandLex products and services. While such BrandLex products and services may reference, incorporate or include third-party products and services, BrandLex will not use your Personal Information to independently offer, market or advertise third-party products and services unless BrandLex first obtain your consent to do so.

From time to time, BrandLex may use your Personal Information to send important notices, such as important product updates and communications about purchases as well as changes to BrandLex' terms, conditions, and policies. Because this information is important for your interaction with BrandLex you may not opt out of receiving these communications.

BrandLex may also use your Personal Information for any other legal purpose stated in this Privacy Policy, and any other purpose for which you have given BrandLex express consent.

Where you consent to BrandLex doing so, BrandLex may use your Personal Information to send you direct marketing communications. Should you ever choose to 'opt out' of receiving such communications BrandLex may retain your Personal Information on file to ensure that BrandLex do not continue to target you with communications of the type that you have asked BrandLex to cease sending to you.

BrandLex limits the use of Personal Information to the purposes identified in this Privacy Policy and for which you have provided explicit consent. In accordance with established policies and procedures, BrandLex retains Personal Information only for as long as necessary to fulfil the stated purposes, unless it is required by law for a different period or BrandLex has the consent of the individual.

In accordance with established policies and procedures, BrandLex will periodically destroy or erase any Personal Information that is no longer needed.

BrandLex may use User Communications in the same way as BrandLex uses Personal Information. If you communicate with BrandLex for a particular purpose, BrandLex may use your User Communications for that purpose. For example, if you contact BrandLex for technical support, BrandLex may use your communications to provide technical support to you.

BrandLex may use Server Information to provide you with technical support services and to maintain, evaluate, improve and provide BrandLex products and services. BrandLex may also use such information to investigate unlicensed (and therefore unauthorised) uses of BrandLex' software.

Where is your Personal Information stored?


How does BrandLex disclose the Personal Information it collects?

Except as disclosed in this Privacy Policy, BrandLex does not share your Personal Information with unaffiliated third parties other than as set out in this Privacy Policy. BrandLex will never disclose your Personal Information to an unaffiliated third party for the purposes of e-mail or other marketing unless BrandLex first obtain your consent to do so.

BrandLex cannot be responsible for protecting your Personal Information if you share such information in publicly available sections of the Website such as the user forums or testimonials section. You should use your own judgment in disclosing this information on the Website.

In the event that BrandLex is purchased by another company, merges with another company or has a substantial portion of its assets purchased by another company, BrandLex may share your Personal Information with that company. In such an event, BrandLex will notify you in accordance with the notice provisions of the Terms of Use.

BrandLex may share your Personal Information with third parties as permitted or required by applicable law, by a court order or by another judicial or governmental request. BrandLex may also disclose your Personal Information if BrandLex determine that such disclosure is necessary to protect BrandLex's rights and remedies or is necessary for national security, law enforcement, or other issues of public importance. Such disclosures could take place in the context of an investigation or to prevent or take action against illegal activity, suspected fraud, situations involving potential threats to the physical safety of any person, violations of BrandLex's Terms of Service, applicable EULAs or other BrandLex agreements, or as otherwise required by applicable law. Where this is the case BrandLex will endeavour to give you notice of such disclosures, to the extent that BrandLex are lawfully permitted to do so.

BrandLex may disclose your Personal Information to affiliated third parties that assist BrandLex in providing maintaining, evaluating, improving and providing the Website, the Services and any other BrandLex products and services. BrandLex may disclose your Personal Information to affiliated third parties for the purposes of offering, marketing or advertising BrandLex products and services to you (such BrandLex products and services may reference, incorporate or include third-party products and services). In such an event, BrandLex will take reasonable measures to prevent such affiliated third parties from using your Personal Information for other purposes.

Does BrandLex use cookies and web beacons?


Yes, BrandLex uses cookies to distinguish you from other users of the Website and to improve your overall experience. When you use the Website, certain information may be stored locally on your device using 'cookies' or similar technologies such as objects stored in the device's local storage. A cookie is a small text file used to store limited information about the user of the device. They help BrandLex to identify how BrandLex' users use the Website, and so that BrandLex can continue to develop and improve it.

Cookies do this by storing information about your preferences on your device, including the device model, manufacturer, screen resolution, device capabilities, service provider, country and city location data. BrandLex uses the following types of cookies:

  • Strictly necessary: These cookies enable BrandLex' Website to function correctly and deliver the services and products you have requested.
  • Performance & Functionality: These cookies are used to enhance the performance and functionality of BrandLex' Website but are non-essential to their use (for example, BrandLex uses cookies to remember your preferences on the Website). However, without these cookies, certain functionality may become unavailable.
  • Analytical: These cookies collect information that is used either in aggregate form to help BrandLex understand how the Website is being used or to help BrandLex customise the Website for you. In particular BrandLex use the Google analytics cookies. For more information about Google's privacy policy, please visit If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers

By using the Service, you accept the use of cookies in accordance with this Privacy Policy.

Your cookie choices

You have the right to choose whether to accept or refuse cookies and similar technologies. You can exercise this choice by not accepting the Terms of Service and this Privacy Policy, however, please note that if you choose to do so, you will not be able to use the Service.

For more information about what cookies are and your rights to control cookies, please visit the third party educational resource

Web beacons

BrandLex does not use web beacons.

How does BrandLex protect Personal Information and other information about you?

BrandLex takes reasonable steps to protect any Personal Information BrandLex collects about you. Additionally, BrandLex may supply you with tools to evaluate the strength of the password you select for the Website. No security measures are foolproof, and BrandLex cannot guarantee the security of your information other than to take reasonable steps to protect it. In the event that BrandLex becomes aware of a security breach, unauthorised disclosure or inadvertent disclosure concerning your information, you agree that BrandLex may notify you of such an event using the notice provisions of the Terms of Use.

You are responsible for maintaining your account's security (as more specifically explained in the Terms of Service).

Information and access to your Personal Information

Based on what you have told BrandLex, BrandLex try to ensure that your contact information and preferences are accurate, complete, and up to date. You have the right to request access to and rectification or erasure of Personal Information or restriction of processing concerning your Personal Information or to object to processing as well as the right to data portability. BrandLex will comply with erasure requests as long as BrandLex is not required to retain the Personal Information by law and does not need to retain it for its legitimate business purposes. BrandLex may decline to process requests that are frivolous/vexatious, jeopardise the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by emailing [email protected].

Your Rights

As a Data Subject you have a number of rights in relation to your Personal Information. These include your rights:

  • To ask BrandLex to confirm what (if any) Personal Information BrandLex hold relating to you and how that data is processed and used by BrandLex (often referred to as a 'Subject Access Request');
  • To have BrandLex rectify Personal Information which BrandLex hold about you that is inaccurate;
  • To have BrandLex erase Personal Information which relates to you if it is no longer necessary for BrandLex to continue to process it, or if BrandLex have no lawful basis to store, process or retain it (though BrandLex do have rights to refuse these requests in certain situations);
  • To object to BrandLex processing your Personal Information;
  • To be informed about the existence of any automated decision making and profiling of your Personal Information, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you;
  • To have BrandLex provide you with a copy of your Personal Information for transfer to an alternative provider of similar services.

Should you ever wish to exercise one or more of these rights you should contact BrandLex at [email protected].

Third party websites

BrandLex' Website may, from time to time, contain links to and from the websites of BrandLex' partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that BrandLex do not accept any responsibility or liability for these policies. Please check these policies before you submit any Personal Information to these websites.

What if you have questions, comments or complaints about this Privacy Policy?

Please feel free to direct any questions, comments or complaints regarding this Privacy Policy using the contact information listed in the Notices section of the BrandLex Terms of Use. It is BrandLex' policy to investigate and attempt to resolve all formal written complaints BrandLex receive concerning this Privacy Policy. BrandLex will cooperate with appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between BrandLex and an individual.

With effect from 25 May 2018, the General Data Protection Regulation (GDPR) enters force. Your rights under that new regulation are explained at Details of how you can exercise those rights are set out in 'Your Rights'. BrandLex have largely factored GDPR into this Privacy Policy but if you think BrandLex has failed to do so in any way, please notify BrandLex at [email protected].



Last Updated: March 16, 2024